5 ways to make an infographic on a budget

An Infographic for viral brand exposure

infographics are a great way to increase your brand's exposureOh I do love an infographic and these days they are everywhere, or so it seems. They’re on Pinterest, Facebook, Twitter, blogs and they’re powerful tools for organic link generation and increasing website traffic. With this in mind I thought it was about time I did you a post on 5 of the best FREE infographic generator tools.

Before that though I’m just going to go over what they are.

An Infographic (or information graphic) is a graphic visual representation of information, data or knowledge intended to present complex information quickly and clearly. Infographics improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. They’re especially loved by those in media and marketing because they’re so shareable, which means the opportunity for viral brand exposure.

Viral bait

When an infographic is done correctly, it will really go to work for you – it will spread like wildfire and you’ll have a much larger reach than you could get using other methods. Given their popularity (and effectiveness) right now, you’d definitely be wise to consider them. So, let’s look at the top 5 free infographic generator tools.

1. Easel.ly allows you to create your own infographics using its ‘Vhemes’, which are infographic templates that you can customize. It has some great icons and graphics too and makes creating and sharing your visual ideas online a dream.

2. Create.ly is a diagramming tool, which can help you to wireframe an infographic before putting it into production. It includes a new real-time collaboration feature, allowing you to work on a design with a colleague or client simultaneously.

3. Infogr.am is very easy to use, with six templates. It’s great for creating standalone charts.

4. Piktochart provides you with a choice of six free templates (more if you upgrade). Colour themes are easy to change, and you can create charts manually or by uploading CSV files.

5. Visual.ly has templates that allow you to create an infographic based around Twitter or Facebook data. And if you don’t have the time to produce your own infographic, then you can even outsource them to the Visual.ly marketplace.

How to make a great infographic

Have a great title: Write a clear and catchy headline. The title is the first thing viewers read, so make sure it explains what the infographic is about while being fun and exciting.

Use good data: Don’t use information from Wikipedia. Your research needs to be unique. Make it information that you’ve discovered, which could be from a survey you’ve performed. Always make it valuable i.e. useful to your market.

Simplify: Keep your information simple and think in terms of design. If the research you’ve done and the data you have doesn’t add value, it shouldn’t be used. A good infographic needs no introduction or explanation.

Make it fun: People share things that are fun. So keep in the mind the three Es – i’m always banging on about this – entertain, empower and educate. If your infographic is interesting, provides new content, and is entertaining, viewers will want to share it again and again.

So I wish you well with this. Please let me know whether you’ve used an infographic and if so what’s been you’re favourite tool to do this (if you’ve done it yourself). Please share your experiences and feedback in the comments below as I’d love to hear. And, if you want to pop them on my Facebook Page – feel free. I’d love to see them. Finally, thank you, as always for reading and contributing here. If you found this useful, please share it with your friends!

With love and gratitude – as always,



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Jane Frankland is a successful cyber security entrepreneur, consultant and speaker who has had a diverse career encompassing art and design; business development; and operations. Having held directorships and senior executive positions within her own companies and at several large PLCs, she now provides agile, forward thinking organisations with strategic business development solutions. Right now she is writing a book on gender diversity in cyber security and is focused on increasing the numbers of women in the profession.

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