Time and tide wait for no man. And, when it comes to social media for C-levels it is now no different. Social media is maturing. Gone are the hype days when it was simply a case of not understanding but having to join in if you happened to be in marketing. Today it’s in a production phase and revolutionizing brands. It’s empowering people, including staff, to have a voice and communicate their message.
And, whether you like it or not, social media is rapidly evolving into an essential leadership tool. With an expectation for company leaders to embrace it, which is being silently communicated, the pressure is now on for C-levels and ambitious executives to get involved and leverage off it. However, with so much at stake, the question that’s troubling everyone is…
…how to do this the right way!
And, it’s this lack of understanding that’s tending to make C-levels sceptical and reluctant participants, unrealistically fearful of making mistakes and in an uncomfortable position of learning whilst leading.
This e-Book (which you can get by sending me an email) has been written to help you, as a C-level, or aspiring one, understand how you can build a powerful C-level social media presence.
Before you delve into it, I’ll be setting the scene and looking at the challenges and opportunities. For example, how information can be deliberately leaked or unintentionally gleaned, how deals can be done and reputations built or ruined, all through social media portals.
The content contained within this e-Book will provide you with insight and help you get you started with creating a strong social media for C-levels presence. It’s here to help you get ahead in terms of your career and learn that when an effective social media presence is created, opportunities abound.
Now, before we get started, I just want to stress that this e-Book is meant for those who are fairly new to social media. If you’re an executive, Manager or Director, or a business owner, the content contained here will provide you with insight.
Now, let’s get started!