Over the past few months there’s been a lot of hype over social selling so I’m going to explain exactly what it is (and means) in a series of posts. The first starts here – obviously!
Meet Jessica. She’s a a buyer and she’s looking for a supplier. She doesn’t do a Google search and then call to make her inquiry. Instead, she searches Google, reviews the supplier’s website, considers their services, checks their reviews and reaches out to her connections for verification or recommendations. If she thinks they’re OK, after having done all that and having compared them to other suppliers, she then makes contact via email or the phone.
Chances are, you’re no different to her. When you’re looking for a new supplier you do the same thing.
Well it’s because buying has changed.
And, it doesn’t matter who you are or what industry you’re in, that’s a fact.
Today’s buyers are better informed and better connected thanks to technology. Social media had lead the way and revolutionized everything.
And, as a result we need to sell in a different manner – that is if we’re going to outperform our peers and the competition (of course).