Donald Trump on rolling the dice!

This year Donald Trump is being showcased at the NAC, London 2012, and thousands of people have stayed to hear him speak, including me. The atmosphere at the ExCeL Centre is excitable. He’s filled the same spot as Richard Branson did last year – the finale.

Everyone knows the man. He’s an American real-estate billionaire, a television personality and author. He’s also the chairman and president of The Trump Organization and the founder of Trump Entertainment Resorts. He’s known for his hair, extravagant lifestyle, beautiful wives, outspoken manner and role on the NBC reality show The Apprentice.

Anyway, I have to say, having seen him in the flesh and heard him speak – I like the guy. With anecdotes and stories, he came across as being down-to-earth yet rather ruthless, which always makes for an interesting combination.

Right from the offset, he’s straight talking. He takes no prisoners and launches into mocking some of the weekend’s speakers i.e. all those people who’re selling books on how to be successful – who’ve only ever made money by selling how to be successful from the stage. Having spent a year in Internet Marketing, I know exactly what he means, and I chuckle.

Anyway, here are Trump’s top 10 tips for business success:

1.Love what you do. If you don’t love what you do, you’ll resent every working day. Furthermore you won’t actually be very good at whatever it is you’ll be doing. For me, it’s interesting that he places so much value on this as it’s something I’ve heard time and time again. And, I know it to be true from my own personal experience.

2. Always be mistrusting, and prepare for the worst. He elaborates more during point 3.

3. Hire the best people. Gone are the days when he proclaimed, ‘hire the best people and trust them.’ Now, he advocates ‘hire the best people and don’t trust them.’ His reason being that if they’re exposed to your weaknesses they’ll want to take over your company, your wife or even your dog! He highlights managers of athletes and entertainment artists as an example – sadly.

4. Be focused. If you’re not focused learn to be. He’s talks about the fact that there’s some truth behind the old saying, ‘the harder you work, the luckier you’ll get.’ He gives a dinner meeting and event with 2,000 bankers, when he was on the point of business failure as another example. Had he not said yes to this, his business would have gone under.

5. Don’t quit. There’s only one way to fail in business and that’s by quitting. So many people, in his opinion, don’t have the drive and quit far too soon. They might have a good plan, or even a bad plan, but who knows – as they quit half way through – shame!

6. Go with your gut and trust your instinct. He uses how he came to sign for The Apprentice as his next example. The story goes that his agent (Jim) had instructed him not sign as 96% of TV shows in the US fail; no business show had ever worked on prime-time TV, and no American woman in their right mind would want to watch him! He ignored his agent’s advice and went on to reap the harvest of one of the most successful shows in America and the UK.

7.When someone hits you, hit back and five times as hard. His reasoning is simply on account of the onlookers. He argues you need to show them that you’re a force to be reckoned with.

8. Believe in yourself, love who you are, and understand your subject. Do all of these and you’ll get what you want – fact!

9.Sign a prenuptial. In his opinion too many great businesses have been destroyed through marriage breakups so be prepared from the start as you need to be able to work it out. From my own personal experience I couldn’t agree more and I know that there are always ways to take a company or ruin one even if you have legals in place.

10. Create certainty – in your business and life. To be successful, you have to be a warrior and confident in yourself and your ideas.

So that’s it, and he ends by saying, ‘now go make Trump look like a small-timer!”

So, my question to you is, what positive success rituals do you use in your business? What would you advise someone else who’s thinking of starting a business? Let me know your thoughts on this subject as I’d love to hear.

Thank you, as always for reading and contributing here. If you found this useful, please share it with your friends!

With love and gratitude – as always,



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Jane Frankland is a successful cyber security entrepreneur, consultant and speaker who has had a diverse career encompassing art and design; business development; and operations. Having held directorships and senior executive positions within her own companies and at several large PLCs, she now provides agile, forward thinking organisations with strategic business development solutions. Right now she is writing a book on gender diversity in cyber security and is focused on increasing the numbers of women in the profession.

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