How to accelerate business growth (this is the secret to increasing sales)

By February 25, 2013 Marketing, Sales 2 Comments

Controversy for increasing sales

Increasing sales by polarization, controversy and expressing an opinionI’m not going to beat around the bush today so I’m asking the question on where you stand when it comes to getting opinionated and being controversial online? The reason I ask is because the answer to this question actually determines how successful you’re going to be with your business.

Getting opinionated is essential for increasing sales!

You see, you can’t create a sustainable business and brand just by providing useful tips and solving your clients’ and customers’ problems. Sorry if I’ve just dropped a bombshell on you!

Where do you stand?

Forget about being known as a go-to-expert or authority in your niche for a moment. If you want to draw in a crowd in and make sales, then you have to dazzle your audience. And, the way to do this is by injecting style and personality into the mix. You have to show them who you are. You have to communicate to them what you stand for. You have to let them know what your values are, and what your take on things are.

You have to stand up and be counted, and demonstrate that you’re a leader. You have to get opinionated and that may mean getting controversial and alienating people! Yes – even polarization! You have to raise your head above the parapet now if you’re going to crack it online. You have to get used to NOT being a people pleaser and being rejected. You have to get used to pissing people off! God that feels good!

This is not the time for weak, wishy, washy bland blog copy. This is not the time to keep your head down as you may have done in corporate – to keep your j-o-b. Urgh! You’re not working for anyone now. This is your business, So HAVE YOUR SAY! This is the time for liberation and even REBELLION! As creatives we’re naturals so bloody go for it!

Remember what Orson Wells said:

[box]“Style is knowing who you are, what you want to say, and not giving a damn.” – Orson Wells TWEET THIS[/box]

Just to be clear here, don’t turn yourself into someone you’re not. If you do, you’ll not only come across as being insincere, but phony and fake. It’ll be very brand damaging and oh so lame! You’ll turn your prospects off big time. Be true to who you are – always. Find a way to deliver your voice – in a way that’s you.

Why am I banging on about this so much? Well, it’s because I want you to succeed! And, making it happen online is not easy. It requires a ton of work, a shed load of self belief and knowing the right strategies.

And, getting opinionated, injecting style and personality into the mix is one of them!

You see, getting opinionated online really means making connections and this is the key to the whole damn thing. It’s the fastest route to growing your business. It’s one of the most powerful marketing tools you can use. It demonstrates that you’re open to having a conversation. It says that you’re a not afraid, and it shows that you’re a confident, strong leader. Leaders attract followers! And guess what? When you have followers, you can convert them into prospects and then sales!!!

To really deliver home this message, take a look at Marie Forleo, Derek Halpern, Danielle LaPorteAshley Ambirge and Erika Napoletano and see if you get it.

Success leaves clues. Don’t ever forget that.Those above own it, and their increasing sales success is partly due to the fact that they wrap their content in personality.

Watch this video, where I go through it!

Now I want to hear from you.

Do you get your opinion online? Tell me all about it in the comments below.

Finally, thank you, as always for reading and contributing here. And, if you found this post useful, please share it with your friends!

With love and gratitude – as always,



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Jane Frankland is a successful cyber security entrepreneur, consultant and speaker who has had a diverse career encompassing art and design; business development; and operations. Having held directorships and senior executive positions within her own companies and at several large PLCs, she now provides agile, forward thinking organisations with strategic business development solutions. Right now she is writing a book on gender diversity in cyber security and is focused on increasing the numbers of women in the profession.

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  • Eva says:

    Aaaah!!! Yes!!! This feels good even thinking about it! I’ve always had the feeling of not having fully embraced who I am, and that people pleaser inside is definitely someone I’ve started to let go of! To find my voice and letting it be heard!! Thanks Jane! Kick in the butt!! 🙂

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