How to sell with a sales framework [don’t use this if you’re happy losing sales]

How to sell vs. how to lose clients

How to sell with Jane FranklandOk, so not only do you not know how to sell, but you don’t feel good about selling either. There’s a surprise!

Let me guess. It feels icky, sleazy and every single time you attempt to “sell” you’re reminded of that pushy, manipulative car salesperson you once met in your nightmares! Euw!

And there’s no way in hell you want to be like that. Being a salesperson is not something you’ve ever aspired to be. You’re a creative or a techie [wink, wink].

Well I’ve got news for you sister (or brother)….I’ve yet to meet a top performing sales person who’s ever aspired to be in sales. Yes, seriously. Most of them (me included) just fell into it somehow.

Here’s the thing too. No one is born a sales person. No one! Sales is a learnt skill. There’s an art to it, or if you want to get formulaic – a framework and methodology. All the pros use one, although you’d never be able to tell. Furthermore, when they sell to you, you’d never really realize you’re being sold to. You see, sales is just a conversation. That’s what I was taught many years ago and it’s what I teach my students in my sales program, The Daily Wins, and when I coach.

So if you’re struggling to find a way to sell that feels authentic and integral, whether on the phone, Skype or in person, don’t despair. I’ve got a sales framework you can use to teach you how to sell. AND [insert nominated swear word] me, it works! 😉 You don’t sell over 7-figures/ year, year-on-year, in services using something that doesn’t!

The ‘how-to-sell’ sales framework

Now I want to hear from you…

Tell me your how to sell to prospect stories. Do you use a framework or methodology? What’s working for you? Share your stories and experience here and if you’ve got a question, just pop it down here.

Thanks for participating!

With love and gratitude – as always,


Finally, if you know someone who’d LOVE the insight from this post, please send them a link. You’ll find solo entrepreneurs, consultants and yes, even sales and marketing managers who manage people who’ll be interested to hear about this.

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P.P. S.

If you want to learn more about how to sell, then my brand new sales program, The Daily Wins is launching this month, 18th October. Get on the list if you want in on the action.

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Jane Frankland is a successful cyber security entrepreneur, consultant and speaker who has had a diverse career encompassing art and design; business development; and operations. Having held directorships and senior executive positions within her own companies and at several large PLCs, she now provides agile, forward thinking organisations with strategic business development solutions. Right now she is writing a book on gender diversity in cyber security and is focused on increasing the numbers of women in the profession.

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