Website design do’s and don’ts

This post follows on from the last one I wrote for website design: 7 ways to ensure your website is generating leads. When a friend asked me about her website and what was required, I decided to do some research and find out if a check-list for outsourcing your website design (or more accurately creation) existed. I was surprised to find that a guide didn’t exist. So, hence the reason why I’m creating a website design check-list for you here.

Over the years I’ve seen a lot of websites, and so many miss opportunities for business development. It’s not necessarily their fault. Unless you have a good website designer who can help you, if you don’t know what you want, how can you specify. Increasingly I’ve found that website designers don’t know what’s effective for lead generation when it comes to a website design.  So here’s a short guide and check-list from someone who does know! If you’re outsourcing your website or even if you’re building your own website, this will be useful.

Website checklist for outsourcing or designing yourself


If you need help with your persona, avatar or ideal client, see my post on: the number one reason you lose sales:

Please let me know how you’ll use this and, also how you’re getting on with the website design you’re planning. If you have any more tips, please just add them in the comment box. Feel free to share this with anyone who might find this useful too. Until then….With love and gratitude – as always,



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Jane Frankland is a successful cyber security entrepreneur, consultant and speaker who has had a diverse career encompassing art and design; business development; and operations. Having held directorships and senior executive positions within her own companies and at several large PLCs, she now provides agile, forward thinking organisations with strategic business development solutions. Right now she is writing a book on gender diversity in cyber security and is focused on increasing the numbers of women in the profession.

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