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5 Lies about social media and social selling

Posted on 13, Apr | Posted by JaneFrankland

Dealing with social media non believers

5 lies about social media and social sellingWhether you’re using social media for social selling, marketing, reputation management, customer service, recruitment or even business continuity there’s no denying this fact:

Social media is a force to be reckoned with. It is going on with or without your buy in.

And that’s a fact!

Now whilst many do get it, there are still many who don’t. And the challenge of getting others to buy into it is often a struggle. So, to help you out I’ve compiled a list of the 5 common challenges faced when trying to get buy-in for both social selling and social media marketing.

#1. “Social media isn’t relevant to our business”

It always surprises me how many B2Bs automatically assume that social media isn’t right for them. They think it’s a B2C thing, especially when it comes to some social networking sites like Facebook and Pinterest. However, this is short-sighted. Although, these are easier arenas for consumer brands, they can serve other purposes for B2Bs, for example, for ranking and exposure. You see B2Bs have an advantage over B2Cs -­ they tend to have a much better understanding of their clients, which means they’re able to target them with content that genuinely connects with them. Social media provides the perfect platform to get that content to them even if they’re a financial or a technical company.

#2. “We don’t want people saying things about us that we can’t control”

Whether you like it or not, you and your brand are begin talked about and it’s time to accept that you can’t control it in the way that you did before. People control it now. They say what they want, whenever they want and whether it’s good or bad one thing is certain – it’s out there! You can’t prevent others from talking about your brand but you CAN be part of the conversation, which puts you in a much stronger position. This is generally known as reputation management.

For example, if you’ve had a complaint and it’s been broadcast over the social channels, you’ve got an opportunity to publicly fix it. If you do this well not only will it strengthen the relationship you have with your prospect or client but it will also show you and your brand in a good light to others who are listening. By simply being aware of the conversation, you can turn it into a positive. However, if you’re not on social media in the first place, you’ll never even know that the conversation ever took place and this would be a major fail!

Moving on from this is when you open up your channels up to the sales team. This can be daunting. However, if you train and educate your team, as oppose to restricting and controlling their every move, you’ll be able to leverage off their connections and empower them to form new ones, which will lead to sales.

Obviously make sure you have a social media policy in place to guide them.

#3. “Social media is just a phase”

Social media is happening with or without you and you’ve now got to choose whether to lead, follow or get left behind. It’s really that simple. To some of you, your challenge is to try and demonstrate the value of social media and convince others that it can actually drive tangible results to your business.

There are heaps of stats out there that you can use to demonstrate this, for example:

  • 57% of companies with a blog have acquired a customer from their blog.
  • B2Bs who use blogs generate 67% more leads per month than those who don’t and B2Cs that blog generate
  • 88% more leads per month than those that don’t.
  • 69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, compared with 40% of Facebook users.
  • The average conversion rate on a website shoots from 7% buying up to 71% when we’re recommended via social networks.
  • 61% of consumers are researching products before they buy online. They’re out there comparing prices, quality and reviews.
  • 34% of marketers have generated leads via Twitter and closed 20%.
  • 42% of B2Bs use Twitter to make purchasing decisions.
  • Companies that use social selling as a technique see a 31% increase in the team quota.
  • 72% of B2Bs use LinkedIn to make purchasing decisions.

There are also other things you can do, including:

  • Set up some Google Alerts and also monitor across social media for others who’re talking about your brand. What are they saying? Is it positive or negative? Showcase missed opportunities where you could be getting involved in conversations. If nobody’s talking about you, well that surely speaks volumes by itself.
  • Monitor what people are saying about your competitors, showcase what conversations they’re having and any leads or purchases that result. Feeling ‘left behind your competitors’ is probably one of the most powerful phrases you can use when it comes to getting buy in about something new.

#4. “It’s a waste of time and doesn’t deliver ROI”

This is a perfectly reasonable statement so be prepared for it. Often it can be a challenge to deal with this especially as it really depends on what the objective set were at the start. It’s not always a case that social media delivers a monetary return. For example, building brand awareness, or website traffic, or thought‐leadership  are more conventional PR activities that are hard to quantify in monetary terms.

However, you’ve got to try. So make sure that you’ve a clear plan to ensure that your social media objectives are set and measured for analysis and reporting. Make sure that you’ve set up your goals in your Google Analytics and if you’re fortunate enough to have a CRM, track results there too. Educate the sales team so these metrics are recorded.

Remind the non-­believers that social media is a tool for building relationships and that it’s going to take time! It’s a much more subtle tool than having a database to call from.

On this note, let’s take a look at some goals and objectives that you might want to set.

Followers, Subscribers and Fans

This is probably the first and most obvious metric that springs to mind. What’s important is that you don’t get too hung up on these numbers. What actually really matters is the conversions and this is what you need to track. There are lots of tools that can just fake your followers by adding numbers, but at the end of the day it’s a pointless exercise as all you’ll end up with is a useless news feed or stream.

You have to be targeted with your social efforts just as you would be in the old days. You wouldn’t just buy a list of numbers to call, now would you?
You should therefore grow your audience organically. If you strategically prospect through the social channels this will deliver far more profitable results.

It’s worth picking out a few influential people with large audiences and interacting with them. One of the easiest ways to do this is by sharing their content, replying to their posts, linking to their articles in your blogs etc. You’ll be surprised how many solid relationships you can form with them if they like what you’re publishing and they’ll share it with their large audiences too!

There are also other things you can do, including:

Set up some Google Alerts and also monitor across social media for others who’re talking about your brand. What are they saying? Is it positive or negative? Showcase missed opportunities where you could be getting involved in conversations. If nobody’s talking about you, well that surely speaks volumes by itself.

Engagement

Engagement is a vital measurement to focus on. But, before diving in to this one metric you need to beware. If you’re active on social media and you’re not getting any interaction, then you’re going to get disheartened. Don’t panic if this is you, as there are things you can fix.

Measuring

1. Sales Meetings – if your sales team is engaging on social media there’s no reason why you shouldn’t be tracking this number, along with the conversion to sale. Granted this may take time, but social media as a sales tool is a perfect resource for developing relationships with prospects directly. It will totally support their efforts in generating meetings and taking conversions offline and onto the phone or email at the very least. Don’t’ be scared to track it.

2. Re-­tweets, shares, likes and +1s – If this is being done, what it actually means is that someone is endorsing your content. Perhaps they’ve read a news article that you published or a blog post that you’ve written and found it valuable. This is where they’ll want to share it to their network. This is powerful stuff as they’re spreading the word about your brand and regular sharers will become your brand ambassadors. Keep a note of them and remember always to thank them. Become a fan of theirs!

3. Comments -­ If you’re getting comments this is great – even if it’s on account of someone hating what you’ve put out there. There’s engagement and this demonstrates that you’ve connected with them at a deeper level. Perhaps you’ve actually inspired them, solved a problem or maybe they just want to put an alternative view forward.

4. Web traffic -­ Another key metric especially if this fulfills your objective, which in most cases it will. Often the whole reason you publish content on social media and engage with your market is to drive them to your website.

When you’re looking at this metric make sure to look at the referrals too I.e. Where the prospect has come from. Landing pages are also worth paying attention to as these expose which content is popular and the path your prospect take when they enter your website. You can easily measure all of this in Google Analytics so that you can see which social media sites are referring best.

5. Optins – Typically these are found on your website although if you’ve got a Facebook Page you can have a customized opt-­‐in there too. This is your opportunity to expose them to more in-­‐depth content and capture their name and email so you can work on developing the relationship you have with them further. You can also see how much your content is resonating with them.

6. PR – Social media is a perfect tool for brand positioning especially when it comes to tracking brand perception as a thought-­‐leader or authority.

#5. “We don’t have time for social media or the resource”

I’m not going to lie to you – social media takes time. For starters you’ve to develop a strategy across both the sales and marketing teams (if you have them). All too often, this is forgotten and social media is assigned to someone in marketing, or in their absence some poor soul who seems remotely familiar or interested in the platforms. This is a huge mistake and I’m sad to say I’ve seen this happen time and time again. What many forget is that typically that person already has a challenging to-­‐do list so will struggle to find time to do their job. Something is going to have to give.

So the most obvious way to tackle this is by allocating it to the sales team (obviously after a strategy has been developed and training given). They’re on the front line anyway and it’s their job to develop relationships and engage in conversations with their clients and prospects. Social media is just a tool to do this!

Marketing can then get on with developing content, which should be a core responsibility anyway.

So moving on, let’s look at the content development aspect and how you can put together a content plan that can be distributed to the sales team.
Here’s the truth -­ your social media strategy is only as good as your content strategy. If you’re not giving your prospects a reason to follow, link in or subscribe with you and keep on following you then they’ll stop. They’ll also have no reason to tell their “friends” aka their network about you, which is kind of the whole point of social media. Doh!

So once you’ve got a content plan, social media becomes so much easier.

So, to wrap this up…

Whilst there are challenges for businesses that use social media to overcome make no mistake getting on top of social media is well and truly worth it ­‐ financially. Whether you chose to get involved or not, one thing is certain – your clients, prospects and competitors will. So you have a choice – to treat it as an asset and integrate it into your company by training your teams, or to get left behind and risk business failure. It’s that simple.

I encourage you, as always to up your game and to seek out better ways to sell and market your business.

Thank you, as always for reading and wishing you much success.

Now I want to hear from you…

Tell me in the comments below or in a private email:

  • How are you dealing with social media or social selling?
  • What aspect of social media or social selling do you find the most challenging?

Please share your stories and experience here, and if you’ve got a question, just pop it down here.

Thanks for being a sport and participating!

 

P.S.

Finally, if you know someone who’d LOVE the insight from this social media and social selling post, please send them a link. You’ll find solo entrepreneurs, consultants and yes, even sales and marketing managers who manage people who’ll be interested to hear about this.

Read more
Find me on Google+

P.P. S.

If you want to learn more about how to grow your business with effective strategies, then drop me an email right now, and I’ll be back in contact to find out how I can be of assistance.

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Social Selling Master Class – Cracking The Code

Posted on 27, Mar | Posted by JaneFrankland

Free Social Selling Online Master Class

Social media is an established fact of modern life in the corporate and the private sphere.  It’s changing the way we all do business.  If you’re going to have success with it as an entrepreneur, consultant or sales or marketing executive you need to understand that it’s not just another marketing tool. It’s so much more powerful than that as it provides a two-­way channel of communication, allowing you to connect and engage with large numbers of people quickly. It also maintains the characteristics of one-­to-­one conversations because your market (audience) can use social media to respond quickly and directly.

If you’re interested in learning more about it, then take this opportunity to jump on a FREE Master Class that’s happening this week. I encourage you, as always to embrace the change and to seek out better ways to build your business, personal brand and sales. And, obviously if you need help with this, then please get in contact.

social selling master class

What the Master Class is addressing

This Master Class is for you  if you want to create more influence in your market, get through to 80% more of your ‘buyers’ and have more meaningful conversations so you can make more sales. It’s going to modernize the way you sell so you can create just ONE framework for lead generation, which you can use over and over again, instead of having to test something new or ‘reinvent the wheel’ or even ‘guess’ what it may be each time you go to market.

  • CREATE: How to create a personalized Lead Generation Plan that focuses on attracting your ideal clients, growing your list (database) and selling more. This will revolutionize your lead generation process and enable you to obtain security by having a consistent and growing pipeline of leads.
  • ATTRACT: I’ll share with you how you can free yourself from cold calling, endless networking events, and other pointless social media activity that’s not serving you. I’ll help you enable sales with speed. I’ll also give you a BRAND NEW “Social Media Quick Tip” that I’ve never shared on a free master-class yet. This one tip got me in front of 14,000 prospects in 5 days and is guaranteed to help you too attract more ideal clients on any social media platform.
  • INFLUENCE:  Learn how to create more influence in your market so you’ll be heard amidst the ‘noise’ and distraction that’s going on in the content driven digital world that we now work in. You’ll understand why it’s great being visible but if your message can’t be heard then it’s about as much use as a chocolate fire-guard! Gaining influence in your market though enables you to attract the right leads, convert more sales and command higher fees. You’ll also attract PR too which will do wonders for your business development!
  • SELL: Find out how to create social media content that’s USEFUL for your target prospects i.e. posts, status updates and tweets that will help you to sell your products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you’ll not even feel like you’re selling them whenever you use them.

How to register

Hit this link and register, it’s that simple!

Thank you, as always for reading. If you found this useful, tell your “friends” and get them to join and sign up to receive my information to keep you ahead of the pack!

Wishing you much success!

Now I want to hear from you…

Tell me in the comments below or in a private email:

  • How are you dealing with social media for sales?
  • What aspect of social media do you find the most challenging?

Please share your stories and experience here, and if you’ve got a question, just pop it down here.

Thanks for being a sport and participating!

 

P.S.

Finally, if you know someone who’d LOVE the insight from this social media for sales (social selling) post, please send them a link. You’ll find solo entrepreneurs, consultants and yes, even sales and marketing managers who manage people who’ll be interested to hear about this.

Read more
Find me on Google+

P.P. S.

If you want to purchase the program ahead of the class go to the social selling link here.

Continue reading

Social media for C-levels: A threat or an opportunity?

Posted on 22, Mar | Posted by JaneFrankland

Introducing social media for C-­levels

Time and tide wait for no man. And, when it comes to social media for C-levels it is now no different. Social media is maturing. Gone are the hype days when it was simply a case of not understanding but having to join in if you happened to be in marketing. Today it’s in a production phase and revolutionizing brands. It’s empowering people, including staff, to have a voice and communicate their message.

And, whether you like it or not, social media is rapidly evolving into an essential leadership tool. With an expectation for company leaders to embrace it, which is being silently communicated, the pressure is now on for C-­levels and ambitious executives to get involved and leverage off it. However, with so much at stake, the question that’s troubling everyone is…

…how to do this the right way!

And, it’s this lack of understanding that’s tending to make C-­levels sceptical and reluctant participants, unrealistically fearful of making mistakes and in an uncomfortable position of learning whilst leading.

This e-­Book (which you can get by sending me an email) has been written to help you, as a C-­level, or aspiring one, understand how you can build a powerful C-­level social media presence.

It covers:

  • Positioning
  • Messaging
  • Exposure

Before you delve into it, I’ll be setting the scene and looking at the challenges and opportunities. For example, how information can be deliberately leaked or unintentionally gleaned, how deals can be done and reputations built or ruined, all through social media portals.

The content contained within this e-­Book will provide you with insight and help you get you started with creating a strong social media for C-levels presence. It’s here to help you get ahead in terms of your career and learn that when an effective social media presence is created, opportunities abound.

Now, before we get started, I just want to stress that this e-Book is meant for those who are fairly new to social media. If you’re an executive, Manager or Director, or a business owner, the content contained here will provide you with insight.

Now, let’s get started!

Setting the scene

We live in a digital age. We’re inter-­connected and socially connected. We search online for everything. And, we can find anything. We Google you, mine data on you and profile you. We share, friend, like, connect and link in. We leave digital footprints everywhere. We consume data at the rate of 10 hours per day. And, what’s more, we take all this for granted.

And, this is why the importance of social media on business has never been higher and why it’s dramatically escalated.

The world has moved through the hype phase – when businesses felt compelled to join in because it was the latest trend. Now, as it matures, businesses have entered the productive phase where they’re starting to crack the code and turn it into a genuine business advantage. Social media channels have become an essential platform for brands to communicate their messages.

However, it doesn’t stop there.

Social media has empowered everyone to have a voice and communicate his or her message. And, savvy companies are leveraging off this to dominate their markets and seize share.

Becoming brands in their own right employees have never had as much power as they have today. And, this is why business leaders can no longer afford to remain silent and avoid being active on it. Rapidly evolving into a leadership tool there’s now an expectation for company leaders to join in.

Those who embrace it and get involved will reap the rewards.

Social media penetration

Gone are the days when social media was used purely for marketing. Publicly traded companies are beginning to use it for business development, business communication, business continuity, crisis management, reputation management, customer service, human resources and innovation.

Social has transformed.

It’s morphed from social media to social business and as a consequence the entire way we do business is changing. However, CISOs (Chief Information Security Officers) aren’t especially happy. And, the disruption (or more accurately headache) it’s creating is about to get worse.

Corporate silos are being broken down and new ways of connecting and sharing data are changing the way we work together. Collaborative relationships and innovation are flourishing. Companies are gaining better consumer insights and engaging with customers. Businesses are becoming more agile and transparent as a result. They’re moving away from seeking transactions and moving towards making a difference. In a connected world they’re becoming socially conscious. And, for the first time employees have empowerment and a voice that can be heard.

Social networks are therefore having a broad-­based impact and what’s clear is that the tightly controlled corporate environments are falling apart. A balance of power is therefore shifting between brands and individuals. The explosion in connectivity and availability of information is enabling today’s consumers, employees, citizens and other individuals to take control. Some argue a revolution is occurring.

Add to this the fact that in the next 6 years Millenials will account for 50% of the workforce, and this will rise to 75% in the next 11 years. For brands to maintain their market share, let alone get more, they have to move fast. They have to seize the day, otherwise they’ll get left behind.

As Jack Welch said, “The rate of internal change must be greater than the rate of external change or the company will fall behind.”

Social media C-level knowledge gap

While many C-­levels understand the importance social media plays in business, most have not yet seen the need for their personal involvement let alone realized the changes it’s about to make to their role.

But this is short-­sighted.

As social changes the way businesses work, it impacts the talents and skill sets needed for the next generation of business leaders. Successful C-­levels have to be equipped to be more social.

In 2013, Forbes ran a social media for C-levels story entitled ‘68% of CEOs have no social media presence whatsoever.’ They quoted a report from CEO.com, which stated that:

  • 68% of CEOs have no social presence whatsoever and that a mere 32% have only one social network.
  • 28% of the Fortune 500s are on Twitter; 38% are on Facebook, and 5% are on Google+.
  • 140 of the Fortune 500s are on LinkedIn.

Looking at some of those who are active, it’s clear that they’re winning in the game. Richard Branson (@RichardBranson) has nearly 4 million Twitter followers, which is more than most media brands. Donald Trump (@realDonaldTrump) has more than 2.5 million, Marc Cuban (@mcuban) has just over 2 million and Tony Hsieh (@Zappos_Hsieh) has 2.8 million. But, it’s Bill Gates (@BillGates) who controls the leader board at just over 15.2 million.

Without a doubt, when C-­levels and aspiring C-­levels have the opportunity to use social media platforms to amplify their company message and take responsibility for their own brand, they can achieve more influence than most media outlets.

However, the C-­levels in today’s digital world have not grown up in a world like this. They’re not the Gen Y’s and have a very different set of skills, let alone corporate values. Most are still living in their comfort zones -­ being transactional, fearful of sharing information and shying away from transparent collaboration. And, even if they know they need to change they don’t really understand how to do this.

Social media blunders by C-­level participants that have tried haven’t helped either and nor have the media headlines about the security issues resulting from hackers.

As with anything risk related though it’s vital to know your threats, vulnerabilities and impacts so you can make an informed decision.

Social media risks: Blunders, hackers and litigation

Rather than avoid the elephant in the room it’s always best to consider the risks involved. Looking at the blunders first, it’s inevitable that there have been a few. This is a new skill that’s being applied after all.

In March, the UK Prime Minister, David Cameron slipped up. With “selfies” trending, he took one whilst on the phone to US President Barak Obama. You can see it here.

Social media for c-levels david cameron social media embarrassment

It was supposed to portray him as a high-­powered statesman trying to manage an emerging global crisis. But, instead it only resulted in mockery rather than admiration as seen in the photo montage here.

Social media blunder David Cameron

The PM again failed on social media when it was revealed that his account followed a high-­class escort agency on Twitter.

In November 2013, JPMorgan suffered a severe public spanking after trying to host a town hall Q&A on Twitter. The bank announced a live Twitter Q&A about leadership and career advice hosted by one of its executives. Participants were encouraged to submit questions using the hashtag #AskJPM. One week later, JPMorgan sent out a reminder tweet: “JPMorgan VC Jimmy Lee is taking over @JPMorgan on 11/14. Tweet Qs using #AskJPM.”

Social media blunder JP Morgan

While hardly anyone noticed the original tweet, the second one spread like wildfire. Within 24 hours, there were 18,669 tweets using the #AskJPM hashtag, and none of them were what JPMorgan had hoped for. Twitter users around the world hijacked the hashtag, using the opportunity to blast the bank’s ethics (or lack thereof).

The Q&A was pulled within a few hours and JP Morgan watched as journalists and financial industry pundits snickered right along with the sophomoric gaggle on Twitter. Thousands of articles and blog posts took delight in rehashing (literally) the insults hurled at JPMorgan.

Kitchen Aid fell foul of not keeping their opinions personal when their community manager inadvertently tweeted from the wrong account via his smartphone. During a presidential debate, this confused employee thought that their personal offensive tweet about Obama’s deceased grandmother just went out to his small following. Instead, it was blasted out to over 24,000 of KitchenAid’s followers. Whoops!

social media blunder

Chrysler too made a similar mistake when their Social Media Manager dropped this f-­bomb!

social media blunder

Moving on to hackers there’s rarely a day that goes by without a news story breaking about a compromise or breach. As if that’s not shocking enough, the activity has become so prolific and advanced that hacking (or more accurately cyber security) has now been elevated to a higher priority for governments than terrorism.

Most statistics online say that 3 in every 4 people already have, or will have their data compromised at some point in their lives. And if you speak to anyone in cyber security, they’ll tell you that it’s not a case of if (now) but when. With 90% of all businesses having already had their data breached during the year, we’re at a point where any major brand is vulnerable to a hack on a daily basis.

Now when it comes to social media, these networking sites have created a revolution in social connectivity. However, risks proliferate. Con artists, criminals, hactivists, industrial spies, state sponsored terrorists and other dishonest predators are exploiting this capability.

What’s more many are operating like professional corporate businesses. Cyber criminals today have crime packs with business intelligence reporting dashboards to manage the distribution of the malicious code they release, video installation guides and even tech support 24×7! Alarmingly some will even trick you into paying for the “privilege” of being hacked!

How do they do it?

Well they’re using two primary tactics to exploit online social media networks. In practice, however, they’re often combined.

  • Hackers who specialize in writing and manipulating computer code to gain access or install unwanted software on your computer or phone.
  • Hackers who specialize in exploiting personal connections through social networks (social engineering).

As most hackers know only too well, people are the weakest link in the chain. As a result they’ll focus their efforts on them with the intention of getting past security defences. They’ll design their actions to appear harmless and legitimate.

Falling for an online scam or computer hack is therefore a genuine risk and obviously would be damaging for any C-­level let alone the company they work for.

So, detailed below is an overview of the main risks. Note, they should not be considered exhaustive.

Sharing: Social networking sites are Internet-­based services that allow users to communicate and share information with a group. However, once information is posted to a social networking site, it’s no longer private. The more information you post, the more vulnerable you potentially are. And, even when using high security settings, friends or websites may inadvertently leak your information.

And that’s why the personal information you share could be used to conduct attacks against you or those you associate with. The more information shared, the more likely someone could impersonate you and trick one of your friends into sharing personal information, downloading malware, or providing access to restricted sites. Remember, predators, hackers, business competitors, and foreign state terrorists trawl social networking sites looking for information or people to target for exploitation.

Scams: These are fake deals that trick people into providing money, information, or services in exchange for the deal. Cyber criminals typically use popular events and news stories as bait for people to open infected email, visit infected websites, or donate money to bogus charities.

For example, before the 2010 World Cup, cyber criminals offered tickets for sale or sent phishing emails claiming that you had won tickets to see the event.

After the death of Osama Bin Laden, a video claiming to show Bin Laden’s capture was posted on Facebook. The video was a fake. When users clicked on the link to the video, they were told to copy a JavaScript code into their browser bar, which automatically sent the hoax to their friends, and gave the hackers full access to their account and the private information they stored on it.

Then there are the more obvious emails that say something like, “Hi I’m a Nigerian banker and I’d like to give you $53 billion because I like your face…” or an amusing exe file. Rumour has it the funny cats .exe proved extremely successful for a certain state sponsored attack.

False Information: There have been several incidents where false information transmitted on social networking sites has had serious consequences. For example, a fake tweet by a someone impersonating the Russian interior minister, claiming that the Syrian president had been killed or injured, caused crude prices to rise by over $1 before traders realised the news was false.

On another occasion a hacktivist group hijacked the Associated Press’s Twitter account, sending out fake tweets about an explosion in the White House and President Obama’s safety. This caused the S&P 500 to drop almost a full percent and cost investors $136.5 billion before recovering three minutes later. Whilst The Associated Press sent out a tweet following the incident affirming that the first tweet was untrue, the damage was done.

The Virus:And then there’s the Twitter virus that you regularly see. It usually looks like this: “Did you see this crazy pic of you?” or “I lost 30 lbs in a week. You can too!” or “Someone’s saying horrible things about you.”

Sadly the more people you follow on Twitter, the more of these messages you’ll see. Whether you’re the perpetrator or not don’t click the link. Instead work on fixing the Twitter DM (direct message) virus someone sends you to avoid getting your Twitter account infected. Although it isn’t possible for you to clean the virus from the account that sent you a DM, it’s possible for you to protect yourself from getting it if you don’t already have it. Here’s a link for more information on how -­ http://smallbusiness.chron.com/fix-­‐twitter-­‐dm-­‐ virus-­‐26739.html

Looking at social media from a legal stance is essential. Even if you’ve set you’re privacy and secured your social media account so that only a select few can view it, there’s always a risk that something you share could be reposted elsewhere. When it comes to social media, nothing is truly private. What you post can be used against you, either now or in the future by snooping government agencies, political operatives, potential employers or online marketers that want to serve up interest-­based advertising.

If you think you can delete a post and all will be ok, think again. You see, even when you delete a post its footprint is likely to remain. Your “friends” can copy/paste anything visible to them into other sites or email messages. Twitter’s posts are part of the public data feed that’s routinely captured by data brokers and others interested in analyzing that

The act of deleting just means removing the visibility on Twitter. However, every data broker or other organization that has consumed your Twitter feed between the time you posted and the time you deleted the message still has the data. And, if what you share on social media sites is ‘defamatory’ (meaning that it could be damaging to someone’s reputation), then you could face legal repercussions.

Think before you post anything on social media. Ask yourself is this information I want to share and would someone be able to use it to gain an advantage?

Treat everything as brand adversarial and then you don’t have to worry about it.

Social media C-level advantages

As you can see the risks outlined here are viable concerns for C-­levels. That said it’s a lack of understanding of the risks involved that tends to induce scepticism and harbour reluctant participants, unrealistically fearful of making mistakes and in an uncomfortable position of learning whilst leading.

So putting the risks aside, in favour of making informed decisions against measurable risks, C-­levels have to consider being actively involved in social media.

If Peter Aceto, CEO of ING Direct Canada and Toronto’s Communicator of the Year 2010, has got it right, “Successful leaders will no longer be measured just by stock price. Managing and communicating with shareholders, employees, government, community and customers will be table stakes in the future.”

Social media will become a KPI.

Ever the innovator and early adopter, IBM seems to agree. In 2013 they surveyed 4,000 C-­suite executives, and found:

  • 64% of CMOs want to approach customers as individuals
  • 71% of CIOs see communication moving towards more social/digital collaboration
  • 55% of CHROs foresee increasing organisational openness

This infographic provides more detail.

Social media IBM

Interestingly, in a slightly earlier 2012 study of more than 1,700 CEOs from 64 countries IBM also discovered that 70% of the responding CEOs plan to shift their focus from using e-­mail and the phone as primary communication vehicles to using social networks as a new path for direct engagement.

According to the study, as soon as the next 3 to 5 years, social media is anticipated to rise from the least likely method for C-­levels to connect with their audiences to the second highest method, just behind face-­to-­face interactions.

Traditional corporate communication is therefore potentially at threat from a social communication takeover. As C-­levels transition through, unfortunately, however, they’re going to have to cope with both, which is costly as it’s time intensive. But, those who do put in the effort and truly socially engage with their employees and customers in genuine conversations can find some solace in the fact that they’ll be recognized as the new corporate leaders and profits will follow.

After all, all brands (including personal brands, which is what the C-­level is building) are assets, and profits follow assets.

This thinking is radical. There’s a major change from traditional, controlled, protective corporate environments, towards a more open and transparent leadership structure. As socially savvy C-­levels evolve and harness the power of direct engagement their proficiency in social media will become even more relevant.

Customers are increasingly going to expect to have direct access to brands and their leaders, which is why the time has arrived for social media to become a necessity for C-­levels.

According to the 2012 CEO, Social Media Survey & Leadership Survey by consultancy BRANDfog, 82% of consumers say they trust a company more when its CEO and leadership team are active on social media.

What’s more, employees perceive CEOs who are “social” as being better leaders and better communicators -­ 52% felt more inspired, and 41% more technologically advanced and proud.

How C-­levels get it right

Sir Richard Branson, world-­renowned entrepreneur and businessman, provides a perfect example. He’s regularly referred to as being the consummate social CEO and has amassed more than 4 million Twitter followers, 2.6 million connections on LinkedIn and 6 million Google+ circles. His blog is also averaging 500,000 visitors per month.

Branson attributes his social media success to sharing inspiring leadership stories and quotations, which create online conversations about fresh business ventures. He also mixes things up so it’s not all corporate and raises awareness for charitable initiatives or other things he simply finds of interest or fun.

His advice:

“Above all, remember to be authentic and organic, answering questions in a straightforward manner – there’s no need to check with your PR team first. You know your products and services, and people will see through any effort to parrot slogans or broadcast a marketing message.”

Because Branson tweets and blogs daily, almost all Virgin employees follow suit and engage directly with their customers through social media. They use it to find out what their customers want and need. And, as a result they remain ahead of their competition.

A summary of the benefits

The tangible benefits for C-­levels who responsibly participate in social media are numerous. For example, sociability enables C-­levels to:

  • Help find and attract new customers, business partners and employees
  • Help retain customers by offering more service value
  • Be more responsive to customer queries or complaints
  • Be more effective in crisis management and business continuity
  • Improve your brand’s reputation
  • Show a human side to your business by having unfiltered direct communication
  • Share news and information
  • Demonstrate and encourage brand innovation
  • Keep on top of your competitors movements
  • Improve employee communications
  • Get to know your company better
  • Position yourself as an indispensable resource
  • Enhance credibility and help attract the best opportunities
  • Become a valuable asset for sharing corporate social responsibilities and causes.

Conclusion

Social media is an established fact of modern life, in the corporate and the private sphere and if you’re going to have success with it as a C-­level you need to understand that it’s not just another marketing tool. It provides a two-­way channel of communication, allowing you to connect and engage with large numbers of people quickly. It also maintains the characteristics of one-­to-­one conversations because your market (audience) can use social media to respond quickly and directly.

Finally, whilst there are challenges for you to overcome, as a C-­level when creating your social media presence, make no mistake in the next few years there are going to be more advantages available in doing so. Whether you chose to play full out and embrace it now or not, one thing is certain – it’s not going to disappear.

Neither is the fact that social media at the C-­level can be outsourced. It takes personal involvement. And whilst there are risks involved, not participating now appears to be the greater risk.

So I encourage you, as always to embrace the change and to seek out better ways to build your business and personal brand. If you need help with this, then please get in contact.

Thank you, as always for reading. If you found this useful, tell your “friends” and get them to sign up to receive my information.

Wishing you much success!

Now I want to hear from you…

Tell me in the comments below or in a private email:

  • How are you dealing with social media as a C-level?
  • What aspect of social media do you find the most challenging?

Please share your stories and experience here, and if you’ve got a question, just pop it down here.

Thanks for being a sport and participating!

 

P.S.

Finally, if you know someone who’d LOVE the insight from this social media for C-levels post, please send them a link. You’ll find solo entrepreneurs, consultants and yes, even sales and marketing managers who manage people who’ll be interested to hear about this.

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Find me on Google+

P.P. S.

If you want to learn more about how to grow your business with effective strategies, then drop me an email right now, and I’ll be back in contact to find out how I can be of assistance.

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If you struggle to convert sales this is your solution

Posted on 9, Mar | Posted by JaneFrankland

How to convert sales

How to Convert Sales with Jane FranklandYou’re struggling to convert sales.

You’re one social interaction away. One call away. One email away. One meeting away. One proposal away. One presentation away. One contract away.

Only one.

Sometimes you meet that one connection. You know you’re right for them. They know they’re right for you. It seems like a match made in heaven but for some reason you don’t get the deal.

Sometimes business development and solution selling sucks!

Right?

And yes, even if you’re chanting my sales mantra #22, “Rejection is God’s protection.”

So, let’s get real here and look at why.

Introducing your most effective salesperson

Business development can often feel like an uphill struggle when you’re starting out. Whether it’s you riding your own back or your manager, converting opportunities is not an easy game. And when I’m teaching my students about an aspect of entrepreneurship; or speaking at an event, I never forget to remind them that there’s always a framework to follow if you want to get it right.

So let me ask you this. What framework are you using when it comes to how you’re making your value proposition, marketing messaging and unique selling propositions (aka your claims)?

The reason I ask is because if you’re not doing it the right way, it really can cost you your sale. With 60% of the buying journey occurring online it has never been so relevant. In today’s business world, attention spans are low and “noise” is high. It’s vital you pick the right way to prove your claims. Otherwise, they’re not going to be believable.

So let someone else do your bragging.

Cue the sales ambassador

As you’re not just trying to make one claim about you or your services, you need to use different methods to prove each claim. Some will be spoken; some viewed; some heard. In the digital era, we’re oh so kinaesthetic! ;)

When it comes to viewing (as in reading), third-party indicators, such as awards are your aid; as are testimonials and social proof (comments and reviews) via review sites and your own website. Website design can be hugely influential too. Inga Spouse advocates this and frequently works with clients at both the design phase start or mid way through. By changing the location of something within the design of their page, she can help them increase the conversion of visitors to sales. Color (colour) is equally important as it can help convert sales by up to a whopping 80%.

So here are my 6 top tips for making your claims and helping you to convert sales.

6 tips to convert sales via claims

1. Tell the truth and make it verifiable: If your client can’t instantly verify a claim they’ll assume it’s false.

For example, if you say you help clients with social media and I see that you only have a few hundred followers on your Twitter or Facebook pages I’m going to have some doubts!

2. Choose specificity i.e. quantitative over qualitative: Substitute general descriptions with specific facts. You need to become very specific with quantitative facts, and if you ever need to use qualitative facts make sure a third party does this for you.

To illustrate this point, here are some examples:

Don’t do this: “Fully managed, dedicated services delivered by experts … backed by proven accreditations.”

Do this instead: “… our consultants hold the highest levels of global information security accreditations for example; CISSP, CISA, CHECK, CLAS,  CREST, PCI-DSS and PCI-QSA. We are also the only information security consultancy to be ISO27001, ISO9001, PCI-ASV and PCI-QSA certified.”

Don’t do this: “… we provide reliable services …”

Do this instead: “All of our solutions are backed by stringent SLAs with cash rebates for under-performance: 1) 99.9% uptime guaranteed 2) guaranteed 1hr response time 3) guaranteed 4hr time to repair.”

Don’t do this: Most accurate mailing lists … We have the best data … Industry leader in …” 

Do this instead:We clean our data daily by making 26 million phone calls per year … Trusted since 1972 … 210 million U.S. clients … 600 full-time researchers.

Never forget your objective. Your job is to engage the reader and to entice them to read further content so they either contact you for more information or opt in to receive regular updates. At a headline level you’ve literally got about 10 seconds to do all of this which equates to about a few lines of text.

It’s similar if you’re doing this via video or sound (for a podcast). You only have a few seconds. If you watch my videos you’ll notice that I tell my viewers what the shows going to cover and who it’s for right at the very start.

 3. Admit your weaknesses: You can’t possibly be everything to everyone. So tell your clients what you’re not and what you can’t do. This helps reduce objections and you can use it for both your copy and when you’re in front of clients during meetings.

Doyle Dane Bernbach’s famed print ad for Volkswagen from 1966 had the headline, “Ugly is only skin-deep.” The first line of copy said, “It may not be much to look at.”

By admitting the VW’s notable lack of style for the era, the ad could then focus on the car’s positive qualities in a more believable way. It tackled the elephant in the room from the get-go!

vw

 4. Tell one clear story: Be careful not to blow your efforts with opposing elements of your website, mailshot campaigns or customer interactions.

Tell one clear story and tell it well.

Join things up and operate as a united team. Make sure anyone who’s involved in conveying your message (which should be the whole of your company) is singing from the same hymn sheet.

5. Keep it stupidly simple: Your buyers can’t read your mind so help them see what sets your company apart from the competition.

So many businesses are better than others, and they could prove it. They just don’t.

Instead, they try to persuade their buyers with general promises, corporate babble, and feature lists. Or they just ask you to buy before telling you what they sell.

If your website doesn’t clearly tell your visitors what makes you worth their attention (and money) you’re dropping the ball. You can bet your last bottom dollar that they’re not going to hang around to figure it out too.

And that’s why you HAVE to hit them right between the eyes with what makes you different and worth their attention.

BAM!

Don’t worry about being creative here either. So long as your copy gets the job done that’s good enough. Besides, “creative” headlines are often just plain confusing and that’s not good if you want to convert sales as your bounce rate will just sky rocket.

Remember, you’ll never hear anyone say, “It’s too easy to understand what your site is about.”

6. Restate your claim everywhere: Repetition is the mother of all skill if you want to convert sales and experience sales success. It’s not enough to have a headline that’s clear about what makes you different. Your buyers won’t really understand your claim that easily.

You need to restate it everywhere so it’s clear to all and sundry.

If you only say it once, they’ll easily forget it, or they won’t realize how important it is.

The Iconic, an Australian online shoe store, serves as a great example for they use the search box to remind people of their big selection.

the iconic

Now I want to hear from you…

Tell me in the comments below or in a private email:

  • How do you improve the credibility of your claim?
  • How do you convert sales?

 
Please share your stories and experience here, and if you’ve got a question, just pop it down here.

Thanks for being a sport and participating!

With love and gratitude – as always,

P.S.

Finally, if you know someone who’d LOVE the insight from this convert sales post, please send them a link. You’ll find solo entrepreneurs, consultants and yes, even sales and marketing managers who manage people who’ll be interested to hear about this.

Read more
Find me on Google+

P.P. S.

If you want to learn more about how to grow your business with effective strategies, then drop me an email right now, and I’ll be back in contact to find out how I can be of assistance.

 

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Sales promotion: Do this & be seen as a rookie

Posted on 2, Mar | Posted by JaneFrankland

Tired of not having enough sales?

Sales Promotion for an Increase in SalesWhen it comes to sales promotion, tell me…. How great would you feel if you could see an immediate result i.e. an increase in sales by applying 1 simple tweak to your business?

I know it’s a silly question but humour me.

It’d feel great, wouldn’t it?

Well If you want to see an increase in sales from your sales promotion you’ve got to get an edge on your competition. And, to create a truly competitive advantage you’ve got to understand 3 things inside out, namely:

  • Your market
  • Your competition
  • Your offerings

But, there’s 1 more thing you need in addition to these 3 things AND it’s vital. This is what I’m going to be going through today.

Story time

Now just to warn you, this is a video I was going to use for the How to Succeed in Business blog. However, I decided against it as I knew that there was too much to say and that’s why it refers to business as usual. ;)

Moving on to the next stage

So you’ve watched the video and now you’re shaping up quite well. You’re saying, “We‘ve got a great service portfolio, fair prices, flexible lead times, superb customer service, and an informative website with up-to-date research and thought leadership.”

Right?

And, you’re wondering whether you’re now going to be inundated with calls or emails from ready buyers.

Yes?

The answer, in a word, is….

No!

Why? Sadly they won’t believe you.

Without proof, you’re only going to sound like a lame marketer or rookie sales person.

Being the best isn’t enough. Being perceived as being the best isn’t enough. Your buyers need to believe you’re the best option for them.

If you don’t prove your claims, your buyers are unlikely to really believe them. And, as a consequence your value proposition, which is essential for your sales promotion becomes about as useful as a chocolate fire guard.

So what’s to be done?

Several things. For starters, you can use social proof. This will go a long way to substantiate your claims.

Basecamp uses social proof to validate their main claim of being the “World’s #1 Project Management App.” They use an image (as we all think and remember in pictures), plus 2 specific numbers to make the claim believable (“285,000 companies” and “2,000 projects”).

Basecamp and Jane Frankland

Now I’m sure you’ll admit that this looks good, but if you want to see an increase in sales I’ve got to tell you that impressive numbers don’t always work.

Numbers can prove how popular you are, but when you’re positioning yourself as a “trusted advisor and expert,” saying, “1,000 people consider me an expert” won’t work.

You need something else.

And, this is where testimonials and case studies (or success stories) come in. A few well placed testimonials and case studies (on your website and social platforms) from those with influence in your market make the claim credible. They can even take away the need for you to make any claims yourself.

For example, instead of me telling you how wonderful my company is, I get others (my clients) to do this for me.

Here’s an example of what I did for my last company. I used one of our clients – a sought after FTSE 100, William Hill, to make the claim alongside mine. The claim had added weight as testimonials in this particular sector were almost as rare for obtaining as finding a needle in a haystack.

corsaire william hillFinally, there’s one more thing you can do with testimonials.

You can craft them so that they take away the last doubt people might feel about your promises. Just include a statement that answers the doubt. I teach you how to do all of this in the courses and consulting I offer.

Now I want to hear from you…

Tell me what your thoughts are on sales promotion. Do you have any great tips? Please share your stories and experience here, and if you’ve got a question, just pop it down here.

Thanks for being a sport and participating!

With love and gratitude – as always,

P.S.

Finally, if you know someone who’d LOVE the insight from this sales promotion post, please send them a link. You’ll find solo entrepreneurs, consultants and yes, even sales and marketing managers who manage people who’ll be interested to hear about this.

Read more
Find me on Google+

 

 

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How to succeed in business [warning the how will surprise you]

Posted on 23, Feb | Posted by JaneFrankland

Learn to dominate your market

How to Succeed in BusinessIt doesn’t matter who you are or what you do, if you want to know how to succeed in business I can tell you this…

You’re going to have to get to know your competition and know that they’re going to be worthy.

There’s always going to be someone who’s going to be better than you. And yes, let’s get real, there’s usually one or two of them who are creaming it in the market as a result!

There’s a brand with a better domain name, a blog that’s got more readers, an e-commerce site with more customers,  a consultancy with more consultants, accreditations and certifications, and so on.

Am I right?

Now, it’s tempting to think they got there just because they got lucky. And, whilst fortune just might just have played a role in their growth, you and I both know that their continued success isn’t about luck. Instead, it’s because of several key things – one of which is this:

They’re better at marketing than you!

BAM! I said it!

Those who win in the game of business aren’t necessarily the best at what they do, but they’re perceived as being the best at it and it’s usually on account of having better marketing.

You can bet that they’ve also got the best value propositions and they know how to use them too.

So let’s get real for a moment….

What makes you valuable?

This is key.

People won’t ever buy from you if they don’t understand why they should. In other words they’ll only pay attention to you if you’re communicating a strong value proposition.

Now I don’t want to lose you with marketing terminology (it’s a bore), but in case you’re wondering what a value proposition is, I’ll fill you in.

A value proposition is a sentence or a paragraph that includes a believable collection of the most persuasive reasons why your target audience should notice you, and take the action you’re asking for.

Here are 2 examples:

1. We deliver high quality face-to-face appointments with key decision makers in target accounts that you’ve selected, on a performance basis i.e. you pay only for the appointments you get with the clients you want. No set up fees, retainers or expensive daily rates.

2. We deliver the maximum cyber security protection from your spend on a control. And we prove it.

Once you’ve got your value proposition figured out, you can use it as the basis for all your marketing messages.

So, I’ve got to ask you this….

What’s your marketing message?

Before you answer, let’s look at an example. I’ll use a consultancy and scenarios I see time-and-time again.

Watch the video or skip if you prefer.

If your consultancy has the run-of-the-mill service portfolio, standard prices, average lead times, reasonable customer service, and a static website, why would anyone buy from you? Surely there’s a competitor who beats you in at least one of those aspects? Nothing stands out above average.

However, if your consultancy has the most highly accredited consultants but the other things are just average, then the buyers who value using highly accredited consultants have compelling reasons to buy from you.

Apple doesn’t have the largest product selection.

Amazon isn’t the most prestigious.

Aston Martin’s aren’t the cheapest. (hear me sob)

I hope you’re getting the message!

My point is this:

You don’t have to be the best in every way but if you’re the best in at least one way, you’re going to be the best option for the buyers who value that aspect. And, you’re going to stand out from the crowd, which makes it easier to sell to the buyers who value that aspect.

Remember buyers buy from you or your competitors for a variety of reasons. Something has to make you the best option for your target market otherwise, they’ve got no good reason to buy what you’re selling.

So, in order to maximise your opportunity you’ve got to know what your target market – your avatar – wants from the start, and then you have to deliver it to them impeccably and exceed their expectations. Furthermore, as I said in a former blog ‘Warning Business As Usual’as an experience.

So start always from the view point of:

  • What do my clients need? (needs)
  • What do they want? (wants)
  • What do they have to have? (desires)

If you’re not sure on these points just ask some friendly target prospects or tap into the places they hang out and you’ll be sure to gain some valuable information. For example, are they on Twitter,  LinkedIn, Google+, Facebook, Pinterest, Instagram etc? Do they belong to any groups? Do they blog? Are they featured in the press? Summarize your findings.

And, if you’re lucky enough to get in front of them, here’s a great question you can always ask:

“What keeps you up at night?”

Now I want to hear from you…

Tell me what your thoughts are on how to succeed in business. Do you have any great tips? Please share your stories and experience here, and if you’ve got a question, just pop it down here.

Thanks for being a sport and participating!

With love and gratitude – as always,

P.S.

Finally, if you know someone who’d LOVE the insight from this how to succeed in business post, please send them a link. You’ll find solo entrepreneurs, consultants and yes, even sales and marketing managers who manage people who’ll be interested to hear about this.

Read more
Find me on Google+

P.P. S.

If you want to learn how to grow your business, then I’m promoting Marie Forleo’s B-School right now, and as part of this I’m offering an exclusive bonus. The details will be revealed very soon.  Click this link if you want in on the action.
 

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Business As usual Warning! [make this mistake & suffer poor sales]

Posted on 15, Feb | Posted by JaneFrankland

Business as usual: Your silent threat

Business As Usual Warning by Jane FranklandEver been hit by a bus?

Probably not. I hope not in fact.

Well, I have, but only figuratively speaking (of course)!

There I was, thinking about cyber security and business risk – an industry you know I work in – and then it hit me.

Bang! And it hurt.

By now you’re probably thinking whatever is she going on about. Well, I’m talking about business as usual (or BAU) and why it’s potentially a huge threat to your business.

Let me explain where I’m going with this. I’m going to spell it out, and I’m going to be brief because that’s my style.

When you think about business as usual what do you think of?

Yes, you got it. Business as usual.

And therein lies your clue —- u-s-u-a-l!

Let’s face it who wants the usual? Screw that. No one.

In order to make a lasting impression and secure long-term clients, who pay handsomely, you have to offer MORE. It’s no longer enough just to do a good job, provide good customer service and deliver on-time. Those things aren’t key differentiators or unique selling propositions (USPs). No they’re not. So do me a favour. Please stop kidding yourself. And for that matter, those who work for you!

I’ve heard business owners declare lame USPs all too often and it’s a thorn in my side. It risks your business and it loses you money.

If you’re going to get an edge on your competition and maximize your revenue opportunities, you have to think more creatively than this. You have to offer more. You have to offer what your prospects and clients want. And nowadays … you have to offer an experience.

So how can you offer an experience?

Well obviously you can do this every time they engage with you – whether that’s on social media, in email, on the phone, at your office, in your store, at your event, on your website, at your shopping cart, and so on. Apple, Virgin and Zappos do this so well. If you study them you’ll see that they’ve mastered the art and convey their expertise, culture, attention to detail, passion, credibility, humanity as well as their products or services at every client or customer touch point.

Because of this they’re able to stand out from the crowd, wow their targets and reap the financial rewards.

David Ogilvy once said, “There isn’t any significant difference between the various brands of whiskey, or cigarettes, or beer. They are all about the same. And so are the cake mixes, the detergents and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.”

Now I want to hear from you…

Tell me how are you differentiating your product or service from your competitors? Are you operating under a business as usual threat or are you building experiences? Please share your stories and experience here, and if you’ve got a question, just pop it down here.

Thanks for being a sport and participating!

With love and gratitude – as always,

P.S.

Finally, if you know someone who’d LOVE the insight from this Business As Usual post, please send them a link. You’ll find solo entrepreneurs, consultants and yes, even sales and marketing managers who manage people who’ll be interested to hear about this.

Read more
Find me on Google+

P.P. S.

If you want to learn how to grow your business, then I’m promoting Marie Forleo’s B-School right now, and as part of this I’m offering an exclusive bonus. The details will be revealed very soon.  Click this link if you want in on the action.

 

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Marie Forleo B-School Review

Posted on 8, Feb | Posted by JaneFrankland

Marie Forleo’s B-School 2014 has launched!

Marie Forleo B-School 2014 and Jane FranklandMarie Forleo has launched B-School 2014 and this is exciting! Why? Well for three reasons. Firstly Marie Forleo’s B-School is one of my favourite online marketing programs as it offers a tonne of value for those of you who are ready to start a new business or take an existing one to a higher level. Secondly, it’s one of the very few I recommend and thirdly it only happens once a year!

If you’ve never come across Marie Forleo or her flagship training program, B-School, don’t panic. I hadn’t, until a couple of years ago. When I did though, I was hooked. Here was another full-on woman, who was communicating professionally and marketing ethically (just like me)! And I knew instinctively that I could learn a lot from her!

Now if you’ve come across Marie Forleo and B-School then you’ll know exactly what I mean. The woman is a class act and changes lives! Just watch her in action promoting Marie Forleo’s B-School.

If you’ve not, here’s a little about her.

A little about Marie Forleo

Marie Forleo is a best-selling American author, web TV host, and trainer in personal development. With loving yet wisecracking advice, she reaches over 200,000 readers in 191 countries worldwide and leads dynamic training programs that teach individuals to succeed in business and life. She’s been featured in Entrepreneur Magazine, Fast Company, Glamour Magazine, Self Magazine, Forbes.com and The New York Times among others. She’s also been interviewed by Tony Robbins and Oprah as a thought leader for the next generation, and mentored young business owners at Richard Branson’s Centre of Entrepreneurship in South Africa. Her best-selling book, Make Every Man Want You: How To Be So Irresistible You’ll Barely Keep from Dating Yourself is published in 13 languages. Her mission is to help you realize your greatest potential and use your unique talents to change the world.

So there you have it!

Let’s dive into Marie Forleo’s B-School launch

Now that we’ve established who Marie Forleo is, I want to dive straight in and tell you what you’re going to get before you even consider enrolling on B-School.

You see Marie Forleo has very generously created a series of 3 videos that give you a chance to learn much more about her program and online marketing. Here’s a quick snapshot.

She goes through:

  • The Six Pillars to building a highly profitable business online; why big hearted, nice people (obviously like you and me) are wired to succeed in this digital era; and why it’s critical that you get the online aspect of your business handled right now.
  • The major changes coming in the next 5 -10 years that are really important to understand and why it’s vital that you up your online game now, before these changes happen.
  • What you must know, what you must understand, and the sequence you have to follow if you want to use this incredible gift we have – the Internet – to do what you love and get paid for it.

She’s also built in implementation weeks, so you don’t have to feel like you’re drinking from a water hose of information. This gives you a chance to put into practice everything you’re learning so that you can begin to reap the benefits even before the course is over.

You can watch Marie Forleo’s B-School launch video 1 here.

So it sounds good doesn’t it? Well that’s what I thought too BUT I did had some questions about Marie Forleo and B-School before jumping in.

FAQs about Marie Forleo’s B-School:

So you’re probably going to be thinking:

  • Is it worth the money?
  • Is it any good?
  • What are other women entrepreneurs raving about?
  • Is it just for women or are men welcome too?
  • What if I don’t have a business idea, is it worth joining?
  • What if I’m not that technical?
  • Will I need to be a technical wizz kid to keep up?
  • How many hours does it take in order to complete the online program?

Or may be you’re thinking of holding back as the voices in your head are whispering “maybe next year,” or “that’s such a lot of money.” If this is you, I hear you!

Like most people who enrol, I had doubts before making that final financial commitment, but I took a leap of faith and trusted myself and Marie Forleo. I was not disappointed and I’m now a raving fan of her Marie Forleo and B-School!

In the video below, I’m answering the questions above and providing you with independent advice on Marie Forleo’s B-School. The video was done straight after I attended B-School in 2012.

Lets make money and change the world

So you’ve got this far. Great!

Marie Forleo’s B-school is a business and life changing program – JUST ASK AROUND! As someone who’s built a million dollar business before, turned one around and still works with multi million dollar organizations I don’t make that claim lightly. The content is simply world-class and the support from the charged Marie Forleo B-School community is second to none.

During the 8-week online course you’re going to learn everything you need to know to really take your business to the next level. As it’s an investment not to be taken lightly, and really requires support, I’ve come up with a way to help you get the best out of it – throughout it’s entirety.

Work with me during Marie Forleo’s B-School

B-School registration opens on February 19th, 2014.

Every year I put together a supplementary program to help you get the most out of B-school. This year is no different. When you sign up for Marie Forleo’s B-School through my affiliate link, you’ll have access to me via email throughout the entire course so it’ll be a bit like one-to-one coaching.

I’ll be defining exactly what my supplementary program is very soon so be sure to keep in the loop if you’re interested.

In the meantime, I want you to do this…..

Take the next step and sign up here

If you’re looking to sign up for Marie Forleo‘s B-school, and you want some private coaching from an established 7-figure entrepreneur – to really help you apply this phenomenal course to your business, just drop me an email and let me know.

Finally, thank you, as always for being here. If you found this useful, and want to share it with your friends, please be my guest!

With love and gratitude – as always,

 

 



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