Social selling, what’s all the fuss about? Has social media really ripped up the rulebook on marketing so that we need to rethink everything? Is broadcast marketing dead? Is it all about communication, involvement and feedback – a place for people to talk about things they care about?
In a world that’s disconnected, we now seek to belong and build communities. So we follow, like, link, subscribe and make friends. We work at speed – networking, connecting, sharing, contributing and supporting.
As a result business is changing. It’s becoming more transparent, agile and authentic than ever and social is the catalyst.
So, as someone who’s required to sell your tactics have to change.
In order to win in business now you have to understand exactly what motivates your prospects so you can add value. You need more influence in your market and you have be more engaging so you can cut through the Internet “noise” and connect with your buyers.