In this post I’m going to be sharing six social media tips that B2Bs can use to help them strategically develop business. I’ll be looking at some of the main challenges and how they can be solved. Whilst this article is aimed at anyone who’s responsible for selling in a B2B environment, if you’re looking to build your influence (and brand) as a consultant I’m pretty confident that you’ll get mileage out of it.
Now let’s get started!
In case you’ve not noticed social media is maturing. No longer is it just seen as a tool for marketers. Now, there’s a growing amount of buzz around using it as a sales tool especially for B2Bs. Many understand its value. They know from experience that when it’s implemented correctly it delivers a solid return on the investment. And, that’s why more and more businesses and individuals (brands), year-on-year, are keen to get it right and use social media as a tool for increasing their influence and business development.
So let’s look how you can set yourself up for success by giving you six social media tips that address the main challenges. These are:
- What to say
- How to find the time
- What content to create
- How to engage with your audience
- What the cost implications will be
- How to integrate social media fully into your business