What's My Story?

Discover why I do what I do and what lead me to it


Firstly, welcome entrepreneur! My name is Jane Frankland and I’m the Founder of KnewStart. If you’re a cyber security entrepreneur who’s looking to grow a profitable, scalable and enjoyable business then you’ve come to the right place. Through KnewStart I make this simple and effective. By using my 5-step framework, I help you understand what you have to do and in what order. I guarantee you more sales, profits and a business that you’ll love working in. So who am I and what’s the story?

The short version…

Jane Frankland is an entrepreneur, international speaker and business consultant. She has 18-years worth of experience in information security, is an SC Awards Judge for Europe, a finalist for the Women in IT Awards 2017, and according to Influencer50 is one of the top 50 influencers in the UK cyber security market. Over the years Jane has built and sold her own global penetration testing firm, Corsaire, and held senior executive positions at several large PLCs, including the NCC Group. Through these companies, she has been actively involved in OWASP, CREST and the Cyber Essentials Scheme. She has also served as a Board Advisor for ClubCISO, a European CISO forum, has a BA (Hons) from Loughborough University and is a Fellow of the Institute of Sales & Marketing Management (ISMM).

Jane believes passionately in entrepreneurship, freedom and empowerment. Today she provides aspirational cyber security corporates, entrepreneurs and individuals with strategic solutions to help them reach their potential.  As an ambassador for cyber security she is passionate about STEAM (science, technology, engineering, arts and maths) and diversity in the workplace. She is currently writing a book on women in security, which is due for release in 2017, and working hard to improve the issue of attraction and retention. The question you’ll hear Jane ask the most  in business is ‘what’s your objective.’  The reason why is obvious. Unless you know why you’re doing something why do it at all. Time is precious!

The longer version…

My greatest achievements are my 3 children. I’m a mum to 2 boys and a girl and this is my most favourite job. It makes me proud every single day. After this comes my career. By the time I was 29-years old (as a single parent) I’d built a 7-figure business from the ground up, organically. Whilst many may think this a huge achievement it’s not actually the hardest thing in business to do. The hardest thing is turning around a company that’s failing. Ask anyone who’s done it.

So let me start at the beginning and tell you more…

I’m an ambitious, driven and passionate individual – a ‘high achiever’ who makes winning a habit.  I’m sure you know the sort. I’ve a diverse background, from being nominated as a Young British Designer after graduating, to building a leading global cyber security firm (that specialized in penetration testing) and working with some of the world’s biggest brands. It’s a strange combination but you’ll understand why in a moment.

My life changed direction when I fell pregnant straight after graduating.

As a child I wanted to be a vet but as I was creative I pursued art until my mid twenties. Highlights included being nominated as a Young British Designer; selling work in New York, London, Paris and Tokyo – to art galleries (including Christies) and fashion houses. Whilst it may sound glamorous, my life at that point was not. In reality I was broke and as a single parent could barely support my family.

So, a change had to be made. I was advised to leave my art behind and get ‘a proper job.’

I retrained and entered sales, working my socks off for Hays Plc, a large corporate. I rose through the ranks quickly, and could do the job with ease. Seeking a new challenge, I decided to set up an information security consultancy, with a partner – as you do! The company had enormous successes winning clients such as Microsoft, Barclays, Marks & Spencer, John Lewis, William Hill, Betfair, Bet365, Allianz, Legal & General, RSA, Axa to name  but a few. It also had spectacular failures which took every bit of effort – hard sweat and capital – to turn around.

After 13 years, my business partner and life partner called time on our relationship. I was forced to leave our company, with him in control. I ended up joining a £120 million revenue generating corporate – the largest cyber security company in Europe. There, I was Director of Operations for the SE of England, USA and Australian divisions; a Business Process Owner for SAP (a £6.5m project), and played an instrumental role in re-branding the Group’s latest acquisitions. After heading up business development for a South African company entering Europe and having to compete against my own company I realized that I owed something to myself. It was time to be honest, to feed my soul and get back to my creative roots as an entrepreneur. It was time to step up once again, take a leap of faith and show some courage.

For me that meant resigning and starting this business. You see, I felt compelled to champion entrepreneurship and to use all my business development skills to satisfy my own burning desire for helping other entrepreneurs achieve success. By contributing to initiatives such as GiveADay, The Analogies Project, ClubCISO and CREST  within cyber security I have the best of both worlds. I work with some of the coolest people I know, help them grow their businesses through effective modern business development practices and can give back. And, I love it!

As Steve Jobs said in his Stanford Commencement Speech, “Stay hungry. Stay foolish. Love what you do. Then you’ll achieve great results!”

Forever in gratitude and excited about serving you,




20 unknown facts about me…

  1. Horses are in my soul and I started riding when I was 2 (note my parents are not horsey).
  2. I’m passionate about animal welfare and conservation and have been a vegetarian since I was 4.
  3. I love books and could read long before going to school.
  4. I also love fashion and designed (and produced) my first dress at 4.
  5. My first stab at being an entrepreneur was at 6 when my brother and I decided to put on a puppet show. My next was at 19 and paid for a 2-week holiday abroad with “the boyfriend.”
  6. I taught myself how to play the piano when I was 6 and applied the same principle to the clarinet a few years ago.
  7. By the time I was 11 I’d been to 7 schools, lived in Rio de Janiero and seen much of the UK.
  8. I represented my riding school for show jumping when I was 13 and had my first horse at 15. I worked every weekend for 5-years to pay for him.
  9. All of my holidays as a child involved climbing and walking mountains in The Lake District and The Scottish Highlands or surfing in Cornwall.
  10. I graduated in woven textile design from Loughborough School of Art (now part of the university) and was nominated as a Young British Designer shortly after.
  11. I had my first child a year later; had 2 more and have raised them on my own for 10-years.
  12. My brother and I worked together for 7.5 years.
  13. I’m deeply drawn to the moon.
  14. I keep chickens, have a black and white moggy (cat) and a Weimaraner (dog).
  15. I like the city but prefer to live in the countryside.
  16. I’m very active and swim, snorkel, surf, ski, snowboard, walk, ride, cycle and dance.
  17. I read every day and only watch films and TV series (currently House of Cards).
  18. The only thing I say I’m brilliant at is making pancakes; I suck at waiting tables and am pretty sure I wasn’t created for domesticity! 😉
  19. If I wasn’t doing what I’m doing now I’d be a photographer or architect.
  20. If I could be granted one wish it would be to see more love in the world.